Responsibilities
You say responsibilities, I say music to my ears. Those are my personal and favorite playgrounds:
Experienced with:
- Create PPC campaigns in Google AdWords,
- Facebook Ads
- and any other marketing platform
- and/or tool the company is using
Specialist at:
- Day-to-day management of all paid media client accounts including bidding, optimization, testing, client inquiries & requests, seasonal adjustments, and roll-out of new campaigns and promotions
- Create and dispatch HTML email campaigns by using platforms and tools that clients and company has selected
- Develop ad copy recommendations
- Research keywords and potential targeting options provided through platforms either during customer reporting stage or during customer acquisition efforts
Ready to crush it:
- Monitor and respond to comments submitted in social media profiles of customers, based on guidance provided per each client
- Develop, schedule and upload social media content
My super powers:
- Develop customer reports by aggregating and analyzing information from web analytics tools
- Provide accurate reports and analysis to clients and company management to demonstrate effective return on advertising spend (RoAS)
- Analyze campaigns performance and propose optimization actions
- Provide brief and ensure timely delivery and provide feedback on visuals delivered by third party partners
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
My thing:
- Freely share knowledge, insight, best practice, tactics and ideas.
- Ensure knowledge of the digital marketing industry is kept up to date and relevant by networking/researching/reading blogs and news sources.
- Will continuously search, analyze and propose solutions to both the company and their clients.
Requirements
My hats cover the following requirements:
- 1+ year of experience in digital marketing related positions and/or e-business, business consulting, marketing
- Familiar with Paid Media platforms and programmatic advertising, including Google AdWords, Facebook, LinkedIn and Twitter for paid promotion, targeting, and measurement
- Established sense of duty and ownership
- Fluent in Greek & English
- Familiar with Excel & PowerPoint
- Analytical thinking and capability to understand business requirements
- Ability to translate business indicators into actionable strategies
- Digital Marketing Diploma by KnowCrunch – Deree
My hats do not cover the following requirements:
- Bachelor’s degree preferably in Economics, Information Technology, Engineering, Mathematics, Marketing or Statistics
- Proficiency in Excel & PowerPoint
Good to have
My culture does own the following characteristics and although I do not have the following Certifications, still my experience is quite strong and solid at Google AdWords, Bing Ads and Google Analytics.
- Leadership and target oriented culture, combined with an internal urge to grow teams, clients and people
- Knowledge and experience in e-commerce, e-business and marketing
- Google AdWords Certification, Bing Ads Certification, and/or Google Analytics Certification
Benefits
Your benefits sound appealing but would like to learn more about them. Especially about remote working option and working hours.
- Work at a pleasant, creative, human-centered environment
- Continuous self-development and education
- Work on exciting fast-growing projects
- Competitive salary matching the candidate’s skills and experience
- Career development opportunities
Digital Marketing Specialist 